Just how do Joyce's Supermarket turn a 24 page mailer around in day?

Irish based supermarket chain Joyce's brought design production in house, integrating it with Nielsen Brandbank to facilitate just-in-time marketing. Owner Pat Joyce says that he can now makes changes to print or digital artwork just minutes before deadline, giving him an edge on rivals.

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AI Powered Tweak is faster

Tweak is a revolutionary automated marketing platform designed around the needs of the fast-moving retail and FMCG sector, using their original brand files created in Adobe software. See how quickly marketing materials can be created. Live pricing, image placement and product descriptions are placed and formatted using Tweak's proprietary AI algorithms.

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Top ranking reviews by our users

Creating a 24 page mailer in a day

"Our 24 pages direct mail catalogs used to take a lot of work and effort to produce. In-house using Tweak, we can produce a 24-page mailer and turn it around within a day, changing prices or products in seconds."

Pat Joyce, CEO, Joyce’s Supermarkets

Expert Hardware saves 5000 hours

"We needed a new solution to allow our store owners to create custom point of sale material and marketing collateral. It had to auto populate images and pricing from barcodes. Tweak made it happen. The Tweak solution is now saving our team 5000 hours per annum"

Gerry Fallon, CEO, Expert Hardware Group

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Integrated with

 Adobe Creative


Digital Asset



Hosted on best

 in class AWS

 secure servers

Intuitive Artificial

Intelligence powered 

Smart Editor



You decide how and what brand assets, fonts, images are used.

Artwork in 


On design approval, professional artwork output with 1 click

Easy to


Intuitive, simple design interface. No design skills required.

No software


Browser based platform; no expensive design software needed.

Fully available to local stores or working from home employees 24/7.



Onboarding only takes 20 minutes for an end user or an hour for an admin.

Easy to

set up



Lock brand elements and set approvals so nothing goes live without being checked.

Your product imagery, descriptions and data appear automatically.

Connected to

 your data

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